What is website conversion?

A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a lead generation contact form. Every business website is built to generate conversions. There are two types of website conversions:

How do you calculate website conversion rate?

Your conversion rate is the number of conversions you achieve divided by the total number of visitors to your website, multiplied by 100 to get a percentage. For example, if your website generates 40 sales from 1,000 visitors, your conversion rate is 40 divided by 1,000, multiplied by 100 = 4%. What is the average website conversion rate?

How do you increase website conversions?

To understand (and increase) website conversions, start by understanding your users: what drives them to your site or product in the first place, the blockers and pain points they experience, and the hooks that persuade them to take action.